Areas real estate businesses can use video marketing
TV Commercials
As with any other industry, TV commercials too can be significantly effective when it comes to marketing real estate products. Since a considerable amount of decision-making population watch television, utilization of TV commercials can be highly effective. Vacant buildings, apartments, lands and whatever related to real estate industry can be perfectly advertised with these TV commercials. Of course, all these commercials should be assisted by effective video voiceovers that attract viewers.
Social media contents
It is needless to point out the popularity of social media as a marketing tool these days. To make use of this effective and widespread marketing tool for real estate industry, businesses can concentrate on creating sharable multimedia contents with powerful video voiceovers. Usually, when such contents are uploaded to social media, people tend to interact with them by liking and sharing. This becomes highly advantageous as it is a free advertising that addresses hundreds of thousands of potential customers.
Virtual Tours
Virtual tours are a great way to display the products and encourage customers to do purchasing. In fact, virtual tours are a great advantage for people who live busy life styles. Every step of these virtual tours should be explained with a clear and attractive video voiceover to impress the customers. Potential customers can get a clear idea about the site and inspect all the aspects without physically visiting them. In addition to that, utilization of virtual tours is a sign of the standard of the company.
Things to consider when making a real estate video
- It should obviously go beyond a picture slideshow. Modern customers are smart enough to spot the difference between an HD video tour and a slideshow. This is a fact the showcase the quality of the services you offer.
- Never use shaky videos as it can distract your viewers. Use a tripod to make all the scenes steady.
- Usage of wide-angle lenses can be effective in displaying the space of the rooms.
- Always use the street address in the title of the video you create. Other than the clarity it makes for the viewers, it becomes highly advantageous when it comes to SEO too.
- When shooting indoors, have plenty of light and open the curtains allowing sunlight to come into house.
- Limit your videos for 4 minutes
Despite everything mentioned above, it is compulsory to use a lively, strong and enthusiastic video voiceover with the assistance of a trained professional to make the best use of the videos.
